| 301 redirect |
A permanent redirect of a page that has been moved or renamed. |
| 404 / http 404 "not found" error |
Usually means the page is missing, moved or deleted. |
| Alt tag |
Within the HTML of the web page, the alt tag is used to identify images. Even if blank, the alt tag statement should be present in the code. |
| Anti-spam |
Software tools used to prevent unwanted computer solicitations and junk mail. |
| Anti-virus |
Software used to identify and protect against malicious code that may be harmful to a computer. |
| Black Hat SEO |
SEO practices that are unsound or illegal and, if discovered, will result in a website being blacklisted by the search engines. |
| Blog |
Short for ‘weblog’, it is used as an on-line journal or commentary. |
| Bookmark |
Bookmarking a website is used to assist the user in finding the website later. It also can be used to increase inbound links to a website, thus giving a business a web presence outside of their own website. |
Content management
system (CMS) |
User friendly application used to build or edit a website’s content. |
| Conversion Rate |
A measurement in internet marketing referring to the number or percentage of visitors who perform a desired action while on a website resulting in a business making a sale or gaining information. |
| Domain registration |
The process of acquiring a website address (example www.websiteaddress.com). Registration fees vary and agreed upon for a set period of time, usually for a minimum of one year. |
| Dynamic web page |
Web page content that is changeable through a CMS, or is programmed to change every time the page is loaded. |
| eCommerce |
Electronic commerce on a website allows for the purchase and transferring of goods and/or services between vendors and buyers. |
| Forums |
Public, on-line sites where visitors can have discussions or post ideas, thoughts, and comments. |
| Google PageRank™ |
A patented algorithm that determines the numeric popularity of a website based on search query criteria, along with the content of a website and its relevant links. The term 'Page Rank' actually has duel meaning as it was named after one of its developers, Larry Page, in determining the overall value of a web page. |
| Hosting / website hosting |
Internet hosting or website hosting is a service provided to individuals and organizations to allow accessibility to a website through the World Wide Web (www). |
| Inbound links |
Inbound links are hyperlinks set up on an external website that lead others to a specific website. From an SEO perspective, it is of benefit to have many relevant inbound links as possible. |
| Inbound marketing |
The act of bringing customers to the business by focusing on attracting them to a website. |
| Indexed pages |
The method of search engines cataloging websites in a database. |
| Internet marketing |
It is the marketing or selling of products and services on the internet. |
| Metatags / Metadata |
HTML code which displays specific details about a web page, including the title, description and keywords. |
| Off Page SEO |
Actions taken to promote a website outside the design of the website itself. Increasing inbound links, registering the website with directories relevant to the industry of the site, and increasing the number of pages within the search engine indexes all promote SEO in the end. |
| Organic SEO |
The natural method of optimizing a website and improving link popularity to gain higher web rankings. |
| Outbound marketing |
Traditional marketing efforts include newspapers advertising, direct mail, etc. in an attempt to gain customers. |
| Pay Per Click |
Search engine advertising where a website owner purchases visitors or 'clicks' to their site. The fee varies and is charged based on the number of clicks. |
| RSS feed |
RSS is short for Really Simple Syndication. The file feeds information to update frequently used programs such as a blog, podcast, video, etc. |
| Search engine |
A tool used to search the internet for information. Two of the most popular examples of a search engine are Google and Yahoo. |
| Search engine optimization (SEO) |
The process of applying to a website techniques to improve visibility to search engines as well as marketability of the site using experienced web design and development, and relevant and correctly placed keyword phrases within the content. |
| Social web networking |
Diggs, Delicious, Facebook are all social web media used to connect people and ideas to one another. |
| Spam |
A mass email sent out to email addresses where the recipient has not requested the information and considers the email intrusive. Publicizing an email address on a website can often result in unwanted spam. |
| Static website |
A website that remains the same and is not easily editable. |
| Traffic Analytics |
A program set up within a website's code that tracks the traffic to the website and reports the information for analysis. |
| Traffic Rank |
A statistical determination of how a website ranks by tracking users decisions in search queries. |
| Twitter |
A social service that provides a means to communicate and stay connected through the exchange of quick and frequent messages. User updates are known as 'tweets'. |
| URL |
When spelled out means Uniform Resource Locator and is basically the web address (i.e., www.ashleycyber.com). |
| Validation |
The process of ensuring all web pages are in compliance with the internet standards set by the World Wide Web Consortium (W3C). |
| Web browser |
A software program that lets you explore the World Wide Web to find just about anything. Popular examples are Microsoft's Internet Explorer and Mozilla Firefox. |
| Web directory |
There are both paid and unpaid directories that links to a website and then catalogues that link. |
| Website Description |
The description is placed in the metatags for use in search engine indexing as part of the information returned on an internet search. |
| Website Keywords and Phrases |
Great care should be given to include relevant keywords and keyword phrases in the content as a way to attract the search engines. Keywords are also listed in the metatags for use in search engine indexing. |
| Website Title |
The title is placed in the metatags to be displayed at the top of a webpage and also to be used as part of the information returned on an internet search. |
| White Hat SEO |
Accepted SEO steps that are beneficial to achieving higher website rankings, increasing traffic and in the end result in lower cost marketing for businesses. |
| Widget |
A web application within a web page, blog or social profile that provides visitors to a website with user specific information or functions. |
| World Wide Web Consortium (W3C) |
An international group established to determine and agree upon basic internet standards applicable around the world, so all countries will be able to communicate on the internet regardless of the language used or stated purpose for being there. |
